RODEO FANS

The Lincoln County Rodeo Association, Inc is entering our 37th season of professional rodeo. Our mission is to provide quality family entertainment and promote the sport of professional rodeo.

Come and join us in Merrill WI for a weekend of action-packed western family fun. Professional Cowboys and Cowgirls from around the country compete to showcase their talents.  Enjoy great food, live music, vendors and shopping for all ages.  Experience the beauty of the Wisconsin Northwoods while attending the Wisconsin River Pro Rodeo.

Our committee is 100% volunteers and we take pride in sponsoring this premier event in central Wisconsin each year. It is estimated that over 14,000 people visit the festival grounds during this three-day event. So, mark you calendars for June 12^th, 13^th and 14th 2026 and make the Wisconsin River Pro Rodeo part of you summer fun.