Experience the Rodeo
Join us in Merrill, WI, for a thrilling weekend filled with world-class rodeo action and western family fun. Professional cowboys and cowgirls from across the country will showcase their skills in exciting PRCA- and WPRA-sanctioned events.
Enjoy an unforgettable experience with:
- Live professional rodeo performances
- Great food and refreshments
- Live music and family entertainment
- Shopping and unique vendors
- The scenic beauty of Wisconsin’s Northwoods
More than 14,000 visitors attend this premier central Wisconsin event each year, making it one of the region’s most anticipated summer traditions. Mark your calendars for June 19th, 20th, and 21st, 2026 — and make the Wisconsin River Pro Rodeo part of your summer fun!
Wisconsin River Pro Rodeo - 2026 Tickets
To guarantee real rodeo tickets, purchase only from our official vendor Rodeo Ticket.
We DO NOT use third-party ticket sellers.
Our Commitment
The Lincoln County Rodeo Association is a 100% volunteer-driven, not-for-profit 501(c)(4) organization. We are proud to be the producers of the Wisconsin River Pro Rodeo and grateful for the support of our sponsors, advertisers, and community partners.
Our dedication has been recognized with numerous honors, including the Merrill Chamber of Commerce 2022 Not-for-Profit Business of the Year Award, as well as regional and national awards within the rodeo community.
Get Involved
This award-winning event would not be possible without the generous support of our sponsors, advertisers, and volunteers. Together, we continue to grow a community tradition that benefits local businesses, organizations, and families.
We invite you to join us in supporting and celebrating the sport of professional rodeo right here in Wisconsin’s Northwoods.
Platinum Sponsors
Gold Sponsors
Silver Sponsors
Partners
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