About Us

The Lincoln County Rodeo Association, Inc. (Wisconsin River Pro Rodeo) would like to announce that they have been awarded the prestigious honor of being selected as the Small Committee of the Year (added money of $5,000 or less) by the Women’s Professional Rodeo Association (WPRA) for 2017.

NEW TIMING BOOTH/CONCESSION STAND

The new Timing Booth/Concession Stand at the Merrill Festival Grounds. Pictured above, from left to right: Mark Zulliger (Merrill Federal Savings and Loan Association), Jeff Meyer (Meyer Buildings), Dennis Krueger (Lincoln Wood Products), Bryan Bloch-President of the Lincoln County Rodeo Association, Inc. (LCRA).  Donations from these businesses in cooperation with the Lincoln County Rodeo Association, Inc. made this building possible.  We would like to thank these businesses for everything they do for our community!

Never Forgotten Honor Flight

Pictured from left to right are Lincoln County Rodeo Association Inc. President Bryan Bloch; Mike Thompson, president of the Never Forgotten Honor Flight; Jim Campbell, co-founder of the Never Forgotten Honor Flight; and President Jim Brickner of Brickner’s Park City and Lincoln County Rodeo Association Inc. Vice President Bryan Moodie. Jim Campbell and Mike Thompson accepted proceeds of $5,000 on behalf of the Never Forgotten Honor Flight. The Military Appreciation is recognized at the Friday evening performance of the Wisconsin River Pro Rodeo in Merrill at the festival grounds. The Never Forgotten Honor Flight is a nonprofit organization created solely to honor America’s veterans for all their sacrifices by flying them to Washington, D.C. to reflect at their memorials. The Lincoln County Rodeo Association Inc. and Brickner’s Park City’s contributions assisted five area veterans in making the trip to Washington D.C. to visit the memorial. The 31st Year of the Wisconsin River Pro Rodeo will be in 2020 on June 12th-14th at the Merrill Festival Grounds.