About Us

The Lincoln County Rodeo Association, Inc. (Wisconsin River Pro Rodeo) would like to announce that they have been awarded the prestigious honor of being selected as the Small Committee of the Year (added money of $5,000 or less) by the Women’s Professional Rodeo Association (WPRA) for 2017.


The new Timing Booth/Concession Stand at the Merrill Festival Grounds. Pictured above, from left to right: Mark Zulliger (Merrill Federal Savings and Loan Association), Jeff Meyer (Meyer Buildings), Dennis Krueger (Lincoln Wood Products), Bryan Bloch-President of the Lincoln County Rodeo Association, Inc. (LCRA).  Donations from these businesses in cooperation with the Lincoln County Rodeo Association, Inc. made this building possible.  We would like to thank these businesses for everything they do for our community!

Never Forgotten Honor Flight

Pictured from left to right are Lincoln County Rodeo Association Inc. President Bryan Bloch; Mike Thompson, president of the Never Forgotten Honor Flight; Jim Campbell, co-founder of the Never Forgotten Honor Flight; and President Jim Brickner of Brickner’s Park City and Lincoln County Rodeo Association Inc. Vice President Bryan Moodie. Jim Campbell and Mike Thompson accepted proceeds of $5,000 on behalf of the Never Forgotten Honor Flight. The Military Appreciation is recognized at the Friday evening performance of the Wisconsin River Pro Rodeo in Merrill at the festival grounds. The Never Forgotten Honor Flight is a nonprofit organization created solely to honor America’s veterans for all their sacrifices by flying them to Washington, D.C. to reflect at their memorials. The Lincoln County Rodeo Association Inc. and Brickner’s Park City’s contributions assisted five area veterans in making the trip to Washington D.C. to visit the memorial. The 31st Year of the Wisconsin River Pro Rodeo will be in 2020 on June 12th-14th at the Merrill Festival Grounds.

2022 Merrill Chamber of Commerce Non Profit Business of the Year Award

One of the highlights of the Merrill Area Chamber of Commerce (MACC) Banquet held on Thursday, Oct. 13, 2022, was the recognition of community Businesses of the Year, selected and voted on, in each respective category, by their peers.
“Each year our business community can nominate their fellow businesses to receive ‘Business of the Year,’” said Clyde Nelson, Executive Director of the MACC. “From there the nominees are voted on again, by the businesses of Merrill. It was a very close ballot, but the businesses that pulled ahead were well deserving and do great things for our community.”


The Wisconsin River Pro Rodeo was honored to receive the 2022 Non-Profit Business of the Year Award. We our in our 34th year of professional rodeo brought to the Merrill community. Our success has been through our generous sponsors and the continued work of our 100% volunteer committee that works year-round to bring this staple event to Merrill.  Our three day weekend of rodeo performances draws a crowd of 14,000 spectators to the arena and community.


“The continuous growth of our event contributes to added growth of the Merrill community and businesses”


Thank you

Wisconsin River Pro Rodeo Committee


Donations to local Groups and Causes
Pictured in the following gallery are check presentations to some of the groups who help us put on the Wisconsin River Pro Rodeo.  Without their hard work, along with the work of our committee, the rodeo wouldn’t be possible.

  • Boy Scouts
  • Corning All- Stars 4-H
  • Eales Auxiliary
  • Faith Life Youth Group
  • Girl Scouts
  • Merrill Amateur Radio Group
  • Merrill Baseball Association
  • Merrill FFA
  • Merrill Riders Club
  • Merrill Trail Blazers Sled Dog Club



We also donate to other groups and civic organizations by donating our time and efforts to their causes.  We are a 100% not for profit organization, and all volunteer.