The Lincoln County Rodeo Association, Inc is entering our 36th season as a professional rodeo in Merrill, WI. We would like to take this opportunity to thank our current sponsors and advertisers and to invite new sponsors and advertisers for our 2025 rodeo. We are a not for profit, 501c4 organization, the Lincoln County Rodeo Association, Inc., producers of the Wisconsin River Pro Rodeo. We are sanctioned by the Professional Rodeo Cowboys Association (PRCA) and the Women’s Professional Rodeo Association (WPRA). We were honored to receive the Merrill Chamber of Commerce 2022 Not-for-Profit Business of the Year Award, added to other regional, and national awards. We are proud of the accomplishments and the awards we have gained, but none of this would have been possible without the generous support of you our sponsors and advertisers.
Our mission is to provide quality family entertainment and promote the sport of professional rodeo. In addition, creating a public event that will benefit the businesses, groups and organization in the surrounding communities.
Our committee is 100% volunteers and we take pride in sponsoring this premier event in central Wisconsin each year. It is estimated that over 14,000 people visit the festival grounds during this three day event. We are asking for your help to continue this award-winning rodeo!