Directions to Wisconsin River Pro Rodeo

Spectators

From the north or south, take I39/US51 to exit 208(STH 64/17 exit), take STH 64 west to Memorial Drive (approx 3/4 mile), at the Kwik Trip Station, turn right and go to 6th street, turn left on 6th street and the entrance will be on your left.

Contestants

From the north or south, take I39/US51 to exit 208(STH 64/17 exit), take STH 64 west to Memorial Drive (approx 3/4 mile), at the Kwik Trip Station, turn right and watch for signs on Memorial Drive for entrance.

VIP and Handicapped Parking

Enter on Memorial Drive at the National Guard Armory.

Contestants, fans, vendors with self-contained campers–There is a dumping station available within 4 blocks of the Merrill Festival Grounds at the Merrill Water Treatment facility. The fee is $2.00 per visit, and it’s open from 7 AM – 3:00 PM Monday-Friday, 7 AM-1:30 PM Saturday and Sunday.

The former Lincoln County Fairgrounds is now known as the Merrill Festival Grounds.  There is no updated map with the changes.  The rodeo is held at the same location as it has been, it just has a new name.